PROOF
PACK
Monthly client reports that prove your agency's value in minutes.
Clients don't churn because the work was bad — they churn because nobody showed them the work. ProofPack turns a month of spend, leads, conversions, and notes into a client-ready proof pack: KPI deltas, a written summary, and the wins in plain language.
Live output / bundled sample client · June 2026
The demo client's month, as its clients would see it.
LEADS
87
+35.9% VS MAY
BOOKED CALLS
41
+41.4% VS MAY
COST / LEAD
$71.26
DOWN FROM $90.63
EST. REVENUE
$68,000
CLIENT-REPORTED
COMPUTED AT BUILD TIME BY THE PRODUCTION PIPELINE FROM CLEARLY-LABELED SAMPLE DATA — NOT A MOCK-UP, NOT A CUSTOMER CLAIM.
The pack
Six sections, zero fluff
SECTION-01
Executive summary
Written for the client, generated from the numbers — deterministic templates, no AI API.
SECTION-02
KPI tiles with deltas
Spend, leads, booked calls, cost per lead, lead→call rate, revenue — each against last month.
SECTION-03
Wins & proof
The plain-language evidence of what moved.
SECTION-04
Work completed
Every workstream closed out, so the retainer explains itself.
SECTION-05
Channel performance
Google Ads and GA4 / Search Console highlights (manual now, connectors next).
SECTION-06
Next month's plan + risks
What happens next and what you're watching — the honest sections that build trust.
Process
Numbers in, proof out
01 ENTER THE MONTH
Client, month, the core numbers, and your notes — wins, work completed, next steps, risks. One line each. Last month's numbers are optional and unlock the deltas.
02 THE PACK ASSEMBLES
Cost per lead, lead-to-call rate, and month-over-month deltas are computed on the spot, and a written executive summary is assembled from the same figures. Deterministic: same inputs, same report.
03 SEND THE PROOF
Print it to a clean PDF or copy a self-contained share link — the report travels inside the link itself, so there's no login, no server, and nothing for your client to install.
Your brand, your data
White-label by default
The report wears your name
Agency name, tagline, monogram, and an accent color — set once in the dashboard, applied to every report and every share link. Your client sees your brand, not ours.
Nothing leaves your browser
Reports are stored in your browser only — no accounts, no database. A share link carries the report inside the link itself, so anyone you send it to can open it and nobody else can find it on a server, because it isn't on one.
Data sources
Manual today. Connectors next.
LIVE NOW
Manual entry
Type the month's numbers and notes into the builder — five minutes, no integrations required. This is how the MVP works today.
PRIVATE BETA
Google Ads
Impressions, clicks, conversions, spend by campaign — pulled straight into the channel sections once the connector is live. Shell only today; no accounts are linked and no credentials are collected.
PRIVATE BETA
Google Analytics 4
Sessions, top channels, conversion events — pulled straight into the channel sections once the connector is live. Shell only today; no accounts are linked and no credentials are collected.
PRIVATE BETA
Search Console
Top queries, average position, click trends — pulled straight into the channel sections once the connector is live. Shell only today; no accounts are linked and no credentials are collected.