ADLEAK
AUDIT
Find where your ad budget is leaking before another dollar gets wasted.
A deterministic audit engine for Google Ads accounts. It reads your keyword data, flags the spend that never had a chance of converting, and hands you an AdWaste Score with a ranked repair plan.
Live output / bundled sample account
The demo account leaks $5,064 of $14,095. Yours?
ADWASTE SCORE
59 / 100
SPEND ANALYZED
$14,095
ESTIMATED WASTE
$5,064
UNVERIFIABLE SPEND
$1,180
COMPUTED AT BUILD TIME BY THE PRODUCTION ENGINE FROM CLEARLY-LABELED SAMPLE DATA — NOT A MOCK-UP, NOT A CUSTOMER CLAIM.
The rule set
Five ways budgets leak
RULE-01 / ZERO-CONV
Spend with zero conversions
Keywords that spent at least $25 without a single recorded conversion, inside campaigns where tracking is provably working (other rows convert). This is the purest form of leak: paid clicks, no result.
RULE-02 / BROAD-WASTE
Broad-match waste
Broad-match keywords that either never converted or convert at 2.5x the account's median cost per conversion. Broad match buys the widest, least-qualified traffic — these rows show it.
RULE-03 / HIGH-CPC
High CPC, no conversions
Keywords paying at least 1.5across 8+ clicks with nothing to show for it. Premium clicks need premium outcomes.
RULE-04 / WEAK-LP
Weak or missing landing page
Rows sending paid traffic to no final URL, an insecure http:// page, or the bare homepage. A quarter of this spend is treated as leak — a deliberately conservative share.
RULE-05 / NO-TRACKING
Suspected missing conversion tracking
Campaigns that spent at least $100 with zero recorded conversions and zero conversion value across every row. Either the money produced nothing, or nothing is being measured — both need to stop.
Every rule is deterministic: the same spreadsheet always produces the same findings, and every flag shows the exact numbers that tripped it. Check any of them by hand.
POINT IT AT YOUR ACCOUNTProcess
Three steps to the score
01 LOAD YOUR DATA
Export keywords or search terms from Google Ads as CSV and drop the file in — or run the bundled sample account first. Analysis happens in your browser; the spreadsheet never touches our servers.
02 THE ENGINE HUNTS
Five deterministic rules sweep every row: zero-conversion spend, broad-match waste, overpriced clicks, weak landing pages, and campaigns that look untracked. No black box — every flag shows its numbers.
03 GET THE SCORE + PLAN
One AdWaste Score, the wasted dollars behind it, the top leaks ranked by cost, and a fix-in-this-order list. Print it or save it as a PDF for whoever controls the budget.
Data sources
CSV today. Google Ads connect next.
LIVE NOW
CSV upload
Export keywords or search terms from Google Ads and upload the file. Parsing and scoring run entirely in your browser — the data never leaves your machine.
LIVE NOW
Sample account
A bundled, clearly-fictional plumbing account that trips every rule. One click, no data needed — see exactly what a report looks like.
PRIVATE BETA
Google Ads connect
Direct account connection via Google OAuth is being onboarded for the private beta — audits straight from the API, no exports. Until then, CSV gives you the same findings today.