Plumb Perfect (sample account)

Keywords that spent at least $25 without a single recorded conversion, inside campaigns where tracking is provably working (other rows convert). This is the purest form of leak: paid clicks, no result.

• high

  Emergency Callout — Phrase › Emergency geo › emergency plumber downtown

  Spent $380 over 62 clicks with zero conversions.

  $380

• high

  Plumbing Services — Broad › General › cheap plumber

  Spent $310 over 140 clicks with zero conversions.

  $310

• high

  Water Heater Install › Water heaters › same day water heater

  Spent $310 over 70 clicks with zero conversions.

  $310

• medium

  Emergency Callout — Phrase › Emergency geo › weekend emergency plumbing

  Spent $290 over 48 clicks with zero conversions.

  $290

• medium

  Plumbing Services — Broad › General › diy plumbing repair

  Spent $270 over 155 clicks with zero conversions.

  $270

• medium

  Emergency Callout — Phrase › Emergency › sewage backup emergency

  Spent $260 over 41 clicks with zero conversions.

  $260

• medium

  Plumbing Services — Broad › General › how to fix leaky faucet

  Spent $230 over 150 clicks with zero conversions.

  $230

• medium

  Water Heater Install › Water heaters › water heater repair or replace

  Spent $220 over 96 clicks with zero conversions.

  $220

• medium

  Emergency Callout — Phrase › Emergency › flooded basement help

  Spent $210 over 44 clicks with zero conversions.

  $210

• medium

  Plumbing Services — Broad › General › plumbing jobs

  Spent $190 over 110 clicks with zero conversions.

  $190

• medium

  Plumbing Services — Broad › General › plumbing supplies wholesale

  Spent $160 over 75 clicks with zero conversions.

  $160

• medium

  Plumbing Services — Broad › General › water pipe types

  Spent $120 over 85 clicks with zero conversions.

  $120

+ 2 MORE IN THIS RULE

Broad-match keywords that either never converted or convert at 2.5x the account's median cost per conversion. Broad match buys the widest, least-qualified traffic — these rows show it.

• high

  Plumbing Services — Broad › General › plumber

  Broad match converting at $440 per conversion vs the account median of $86.06 — $708 above the going rate.

  $708

• high

  Plumbing Services — Broad › General › plumbing

  Broad match converting at $640 per conversion vs the account median of $86.06 — $554 above the going rate.

  $554

• high

  Plumbing Services — Broad › Geo › plumber near me

  Broad match converting at $240 per conversion vs the account median of $86.06 — $462 above the going rate.

  $462

• high

  Plumbing Services — Broad › General › cheap plumber

  Broad match spent $310 (140 clicks) without converting once.

  $310

• medium

  Plumbing Services — Broad › General › diy plumbing repair

  Broad match spent $270 (155 clicks) without converting once.

  $270

• medium

  Plumbing Services — Broad › General › how to fix leaky faucet

  Broad match spent $230 (150 clicks) without converting once.

  $230

• medium

  Water Heater Install › Water heaters › water heater repair or replace

  Broad match spent $220 (96 clicks) without converting once.

  $220

• medium

  Emergency Callout — Phrase › Emergency › flooded basement help

  Broad match spent $210 (44 clicks) without converting once.

  $210

• medium

  Plumbing Services — Broad › General › plumbing jobs

  Broad match spent $190 (110 clicks) without converting once.

  $190

• medium

  Plumbing Services — Broad › General › plumbing supplies wholesale

  Broad match spent $160 (75 clicks) without converting once.

  $160

• medium

  Plumbing Services — Broad › General › water pipe types

  Broad match spent $120 (85 clicks) without converting once.

  $120

• low

  Brand — Plumb Perfect › Brand offers › plumb perfect coupon

  Broad match spent $95 (80 clicks) without converting once.

  $95

Keywords paying at least 1.5across 8+ clicks with nothing to show for it. Premium clicks need premium outcomes.

• high

  Emergency Callout — Phrase › Emergency geo › emergency plumber downtown

  Paying $6.13 per click vs the account median of $2.83, across 62 clicks with zero conversions.

  $380

• high

  Water Heater Install › Water heaters › same day water heater

  Paying $4.43 per click vs the account median of $2.83, across 70 clicks with zero conversions.

  $310

• medium

  Emergency Callout — Phrase › Emergency geo › weekend emergency plumbing

  Paying $6.04 per click vs the account median of $2.83, across 48 clicks with zero conversions.

  $290

• medium

  Emergency Callout — Phrase › Emergency › sewage backup emergency

  Paying $6.34 per click vs the account median of $2.83, across 41 clicks with zero conversions.

  $260

• medium

  Emergency Callout — Phrase › Emergency › flooded basement help

  Paying $4.77 per click vs the account median of $2.83, across 44 clicks with zero conversions.

  $210

Rows sending paid traffic to no final URL, an insecure http:// page, or the bare homepage. A quarter of this spend is treated as leak — a deliberately conservative share.

• medium

  Plumbing Services — Broad › General › plumber

  This row sends paid traffic to the bare homepage. Counting 25% of its $880 spend as leak.

  $220

• medium

  Plumbing Services — Broad › General › plumbing

  This row sends paid traffic to the bare homepage. Counting 25% of its $640 spend as leak.

  $160

• medium

  Water Heater Install › Water heaters › water heater replacement cost

  This row sends traffic to an insecure page (http://plumbperfect.example/water-heaters). Counting 25% of its $480 spend as leak.

  $120

• low

  Water Heater Install › Water heaters › 50 gallon water heater installed

  This row has no usable final URL. Counting 25% of its $340 spend as leak.

  $85

• low

  Water Heater Install › Water heaters › same day water heater

  This row sends paid traffic to the bare homepage. Counting 25% of its $310 spend as leak.

  $77.5

• low

  Emergency Callout — Phrase › Emergency › sewage backup emergency

  This row sends traffic to an insecure page (http://plumbperfect.example/emergency). Counting 25% of its $260 spend as leak.

  $65

• low

  Plumbing Services — Broad › General › plumbing jobs

  This row sends paid traffic to the bare homepage. Counting 25% of its $190 spend as leak.

  $47.5

Campaigns that spent at least $100 with zero recorded conversions and zero conversion value across every row. Either the money produced nothing, or nothing is being measured — both need to stop.

• high

  Competitor Conquest (entire campaign)

  Spent $1,180 across 5 rows with zero recorded conversions and zero conversion value. Likely missing or broken tracking. 1 of its rows also have a missing or weak final URL.

  $1,180