LEADLEAK / LEAD SOURCE DASHBOARD
Where your leads went
Every channel, every leak, and what it cost — over the built-in sample until you import your own log. Imports are stored in this browser only; nothing here has ever left your machine.
DATA SOURCE
Summit Roofing Co. — lead log, Jun 15–28 (sample)
49 LEADS · JUN 15 – JUN 28, 2026
RESPONSE SCORE
63
VERDICT: LEAKING
LEADS IN WINDOW
49
14 DAYS
MISSED CALLS
7
RANG, NOT ANSWERED
NEVER HANDLED
10
THE LEAK
OVER 15-MIN SLA
8
AT RISK
EST. MONTHLY LEAKAGE
$40,071
10 × 22% × $8,500
REVENUE ASSUMPTIONS
THE ESTIMATE MOVES LIVE · STORED IN THIS BROWSER
AFTER-HOURS RULE ASSUMES MON–SAT
By channel
| CHANNEL | LEADS | MISSED | NEVER HANDLED | OVER SLA | AVG RESPONSE | BOOKED |
|---|---|---|---|---|---|---|
| Google Ads calls | 13 | 5 | 3 | 2 | 6m | 4 |
| Tracked phone calls | 9 | 2 | 2 | — | LIVE | 3 |
| Website forms | 15 | — | 3 | 4 | 30m | 3 |
| Chat leads | 5 | — | 1 | — | LIVE | 2 |
| SMS / texts | 7 | — | 1 | 2 | 31m | 2 |
Where the leads leaked
FULL WEEKLY REPORT →Missed calls, no callback
5 callers rang, nobody picked up, and nobody ever called back. These are the most expensive leads in the log — they asked to talk.
- Fri Jun 19, 09:20ADS CALLJanet Mireles — Rang 40 seconds during crew dispatch — no callbackNEVER
- Fri Jun 19, 15:49PHONEDorothy Sloan — Voicemail about sagging gutter — never returnedNEVER
- Mon Jun 22, 14:05ADS CALLFrank Delgado — Storm-damage call, rang out mid-afternoon — no callbackNEVER
- Thu Jun 25, 17:05PHONEStan Obrecht — Rang at close of day — voicemail never returnedNEVER
- Sun Jun 28, 20:10ADS CALLBev Stanton — Sunday-night emergency call — rang out, no callbackNEVER
Form & message leads never contacted
5 form, chat, or text leads got no reply at all. A lead that never hears back hires whoever answers first.
- Wed Jun 17, 09:33FORMSteve Aldana — Duplicate submit — same request, two minutes laterNEVER
- Tue Jun 23, 18:35FORMWalt Jenner — Evening form: active leak, buckets out — never contactedNEVER
- Fri Jun 26, 10:15FORMPete Villanueva — Detached garage re-roof — form never answeredNEVER
- Sat Jun 27, 11:58CHATSite visitor — Chat message left while agents were offline — no replyNEVER
- Sun Jun 28, 16:45SMSRandall Ochoa — Sunday text: storm coming, wants tarp quoteNEVER
First response over the 15-minute SLA
8 leads eventually heard back, but slower than the 15-minute target. Response speed is the strongest predictor of contact rate — these are at risk, not yet lost.
- Wed Jun 17, 09:31FORMSteve Aldana — Flat roof coating for small commercial unit30m
- Wed Jun 17, 12:20ADS CALLPriya Raman — Missed at lunch; called back same hour25m
- Wed Jun 17, 19:40FORMHank Dooley — Evening form: chimney flashing leak2h
- Sat Jun 20, 12:05SMSNina Petrov — Text photos of ceiling stain — slow reply1h 35m
- Tue Jun 23, 09:15FORMSam Whitaker — Solar-ready re-roof question45m
- Wed Jun 24, 11:22ADS CALLGus Lindqvist — Missed during crew huddle; called back late38m
- + 2 MORE IN THIS FINDING — THE WEEKLY REPORT LISTS THEM ALL
After-hours leads needing a follow-up plan
5 leads arrived outside business hours and fell through. An after-hours answering flow or next-morning first-call list would catch every one of these.
- Wed Jun 17, 19:40FORMHank Dooley — Evening form: chimney flashing leak2h
- Tue Jun 23, 18:35FORMWalt Jenner — Evening form: active leak, buckets out — never contactedNEVER
- Fri Jun 26, 19:12SMSLeo Brandt — After-close text about the free-quote ad1h 15m
- Sun Jun 28, 16:45SMSRandall Ochoa — Sunday text: storm coming, wants tarp quoteNEVER
- Sun Jun 28, 20:10ADS CALLBev Stanton — Sunday-night emergency call — rang out, no callbackNEVER
Duplicate contacts
4 entries share a phone or email with another lead — usually a double submit or the same person trying a second channel. Merge them before they double-count (or worse, get two cold shoulders).
- Wed Jun 17, 09:31FORMSteve Aldana — Flat roof coating for small commercial unit30m
- Wed Jun 17, 09:33FORMSteve Aldana — Duplicate submit — same request, two minutes laterNEVER
- Wed Jun 24, 08:50FORMPaula Reyes — Roof + gutters combo quote9m
- Thu Jun 25, 15:20ADS CALLPaula Reyes — Same lead as the Wednesday form — called the ad numberLIVE
Contacted, then nothing logged
8 leads got a response but no outcome was ever recorded. Un-dispositioned leads are where follow-up quietly dies.
- Mon Jun 15, 16:22SMSTom Herrera — Texted the tracking line about gutter tie-in6m
- Tue Jun 16, 17:52PHONEGloria Nash — Callback about last year's warrantyLIVE
- Wed Jun 17, 19:40FORMHank Dooley — Evening form: chimney flashing leak2h
- Sat Jun 20, 12:05SMSNina Petrov — Text photos of ceiling stain — slow reply1h 35m
- Tue Jun 23, 13:28PHONEEarl Simmons — Asked about cedar shake maintenanceLIVE
- Wed Jun 24, 16:17FORMDev Kapoor — Commercial flat roof — RFP attached1h 35m
- + 2 MORE IN THIS FINDING — THE WEEKLY REPORT LISTS THEM ALL
Weekly alert preview
PREVIEW ONLY — NOTHING IS EVER SENTALERT.PREVIEW
MON 08:00
SUBJECT:
[LeadLeak] Summit Roofing Co.: 10 leads leaked, $18,700 at stake
Week of Jun 15 – Jun 28, 2026 — 49 leads in.
5 missed calls never got a callback — call these first today.
5 form/message leads still waiting on a first reply.
5 arrived after hours with no follow-up plan.
Estimated revenue at stake this week: $18,700 (10 leads × 22% close × $8,500 avg job).