LEADLEAK / LEAD SOURCE DASHBOARD

Where your leads went

Every channel, every leak, and what it cost — over the built-in sample until you import your own log. Imports are stored in this browser only; nothing here has ever left your machine.

DATA SOURCE

Summit Roofing Co. — lead log, Jun 15–28 (sample)

49 LEADS · JUN 15 – JUN 28, 2026

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RESPONSE SCORE

63

VERDICT: LEAKING

LEADS IN WINDOW

49

14 DAYS

MISSED CALLS

7

RANG, NOT ANSWERED

NEVER HANDLED

10

THE LEAK

OVER 15-MIN SLA

8

AT RISK

EST. MONTHLY LEAKAGE

$40,071

10 × 22% × $8,500

REVENUE ASSUMPTIONS

THE ESTIMATE MOVES LIVE · STORED IN THIS BROWSER

AFTER-HOURS RULE ASSUMES MON–SAT

By channel

Lead counts and response stats per channel
CHANNELLEADSMISSEDNEVER HANDLEDOVER SLAAVG RESPONSEBOOKED
Google Ads calls135326m4
Tracked phone calls922LIVE3
Website forms153430m3
Chat leads51LIVE2
SMS / texts71231m2

Where the leads leaked

FULL WEEKLY REPORT →

Missed calls, no callback

5 LEADSHIGH

5 callers rang, nobody picked up, and nobody ever called back. These are the most expensive leads in the log — they asked to talk.

  • Fri Jun 19, 09:20ADS CALLJanet MirelesRang 40 seconds during crew dispatch — no callbackNEVER
  • Fri Jun 19, 15:49PHONEDorothy SloanVoicemail about sagging gutter — never returnedNEVER
  • Mon Jun 22, 14:05ADS CALLFrank DelgadoStorm-damage call, rang out mid-afternoon — no callbackNEVER
  • Thu Jun 25, 17:05PHONEStan ObrechtRang at close of day — voicemail never returnedNEVER
  • Sun Jun 28, 20:10ADS CALLBev StantonSunday-night emergency call — rang out, no callbackNEVER

Form & message leads never contacted

5 LEADSHIGH

5 form, chat, or text leads got no reply at all. A lead that never hears back hires whoever answers first.

  • Wed Jun 17, 09:33FORMSteve AldanaDuplicate submit — same request, two minutes laterNEVER
  • Tue Jun 23, 18:35FORMWalt JennerEvening form: active leak, buckets out — never contactedNEVER
  • Fri Jun 26, 10:15FORMPete VillanuevaDetached garage re-roof — form never answeredNEVER
  • Sat Jun 27, 11:58CHATSite visitorChat message left while agents were offline — no replyNEVER
  • Sun Jun 28, 16:45SMSRandall OchoaSunday text: storm coming, wants tarp quoteNEVER

First response over the 15-minute SLA

8 LEADSMEDIUM

8 leads eventually heard back, but slower than the 15-minute target. Response speed is the strongest predictor of contact rate — these are at risk, not yet lost.

  • Wed Jun 17, 09:31FORMSteve AldanaFlat roof coating for small commercial unit30m
  • Wed Jun 17, 12:20ADS CALLPriya RamanMissed at lunch; called back same hour25m
  • Wed Jun 17, 19:40FORMHank DooleyEvening form: chimney flashing leak2h
  • Sat Jun 20, 12:05SMSNina PetrovText photos of ceiling stain — slow reply1h 35m
  • Tue Jun 23, 09:15FORMSam WhitakerSolar-ready re-roof question45m
  • Wed Jun 24, 11:22ADS CALLGus LindqvistMissed during crew huddle; called back late38m
  • + 2 MORE IN THIS FINDING — THE WEEKLY REPORT LISTS THEM ALL

After-hours leads needing a follow-up plan

5 LEADSMEDIUM

5 leads arrived outside business hours and fell through. An after-hours answering flow or next-morning first-call list would catch every one of these.

  • Wed Jun 17, 19:40FORMHank DooleyEvening form: chimney flashing leak2h
  • Tue Jun 23, 18:35FORMWalt JennerEvening form: active leak, buckets out — never contactedNEVER
  • Fri Jun 26, 19:12SMSLeo BrandtAfter-close text about the free-quote ad1h 15m
  • Sun Jun 28, 16:45SMSRandall OchoaSunday text: storm coming, wants tarp quoteNEVER
  • Sun Jun 28, 20:10ADS CALLBev StantonSunday-night emergency call — rang out, no callbackNEVER

Duplicate contacts

4 LEADSLOW

4 entries share a phone or email with another lead — usually a double submit or the same person trying a second channel. Merge them before they double-count (or worse, get two cold shoulders).

  • Wed Jun 17, 09:31FORMSteve AldanaFlat roof coating for small commercial unit30m
  • Wed Jun 17, 09:33FORMSteve AldanaDuplicate submit — same request, two minutes laterNEVER
  • Wed Jun 24, 08:50FORMPaula ReyesRoof + gutters combo quote9m
  • Thu Jun 25, 15:20ADS CALLPaula ReyesSame lead as the Wednesday form — called the ad numberLIVE

Contacted, then nothing logged

8 LEADSLOW

8 leads got a response but no outcome was ever recorded. Un-dispositioned leads are where follow-up quietly dies.

  • Mon Jun 15, 16:22SMSTom HerreraTexted the tracking line about gutter tie-in6m
  • Tue Jun 16, 17:52PHONEGloria NashCallback about last year's warrantyLIVE
  • Wed Jun 17, 19:40FORMHank DooleyEvening form: chimney flashing leak2h
  • Sat Jun 20, 12:05SMSNina PetrovText photos of ceiling stain — slow reply1h 35m
  • Tue Jun 23, 13:28PHONEEarl SimmonsAsked about cedar shake maintenanceLIVE
  • Wed Jun 24, 16:17FORMDev KapoorCommercial flat roof — RFP attached1h 35m
  • + 2 MORE IN THIS FINDING — THE WEEKLY REPORT LISTS THEM ALL

Weekly alert preview

PREVIEW ONLY — NOTHING IS EVER SENT

ALERT.PREVIEW

MON 08:00

SUBJECT:

[LeadLeak] Summit Roofing Co.: 10 leads leaked, $18,700 at stake

Week of Jun 15 – Jun 28, 2026 — 49 leads in.

5 missed calls never got a callback — call these first today.

5 form/message leads still waiting on a first reply.

5 arrived after hours with no follow-up plan.

Estimated revenue at stake this week: $18,700 (10 leads × 22% close × $8,500 avg job).